Enterprise sales leader · Founder

I build markets
and teams
from zero.

Twenty years selling into the enterprise. Fourteen leading the people who do it. A company taken from nothing to acquisition — and a country operation built from the ground up.

Stephanie Hug
20 yrs
in sales
14+ yrs
leading teams
Zero → Exit
founder, acquired
DE · EN · FR
trilingual
01What I do

Complex enterprise deals — and the teams that win them.

I sell technical platforms into regulated, multi-stakeholder enterprises, and I build the organisations that make it repeatable. Most of my career has been spent doing both at once.

01

Enterprise, end to end

Long, complex, C-suite sales cycles across banking, insurance, telco and regulated industry — business case, procurement, legal, IT. Value selling, MEDDPICC.

02

Built from nothing

Founded and scaled a company from zero to acquisition, then led the DACH organisation after it. Later stood up a foreign office in Poland from the ground up.

03

Teams that perform

Hired, coached and led sales teams — including a ten-person DACH team. Playbooks others adopted, new-logo motions built where none existed.

04

Technical platforms

APIs, CPaaS, voice and conversational AI, developer-first SaaS. I translate technology into executive value — and I use the products I sell.

02Proof

One programme, in numbers.

Enterprise API programme, automotive

A multi-market messaging-API programme for a large German automotive manufacturer — the kind of long, multi-stakeholder motion that runs through business, IT, legal and procurement before it ever closes.

€1.6M
ARR, one programme
85
markets
~210%
H1 attainment
C-suite
multi-stakeholder
03Track record
2025 — 2026
Contentful

Senior Account Executive, DACH & CEE — developer-first SaaS and API platform, selling to technical and business buyers.

2024 — 2025
Twilio

Strategic Account Executive, Enterprise — voice, CPaaS and conversational APIs into German enterprises. Top producer; carried a multi-million-euro number above quota.

2022 — 2024
IBM

Enterprise Sales & CSM, EMEA — AI, automation and observability software into regulated enterprises. IBM Entrepreneur Award.

2019 — 2021
SAPC

Sales Manager, DACH — built the new-logo motion and playbook from scratch for an early-stage team.

2018 — 2019
Becton Dickinson

B2B Business Development Manager, DACH, CEE & Israel — new business into complex, regulated accounts.

2007 — 2017
Senicur · founder, then AC

Founded and scaled a healthcare company from zero to acquisition. Post-acquisition, led the DACH sales organisation as Senior Sales Manager — selling healthcare CRM software and SaaS as a third-party provider to hospitals, care providers and healthcare institutions, and owning commercial results across the German-speaking market for eight years.

04Focus

Where I work best.

Building something that doesn't exist yet — a market, a team, a motion — inside a company moving fast enough to let it happen.

Enterprise & strategic accounts DACH · Switzerland · EMEA AI, voice & developer platforms Regulated industries Founding & country-launch roles Team building and coaching Partner-led go-to-market German · English · French

Currently

Open to leadership roles in Switzerland and EMEA.

Based in Ireland, relocating to the Zürich area.

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